![]() The year 2016 featured 13 designs by women from six different countries, all in white-on-red color schemes, and expressing “the shared spirit of the holidays as told by our customers.” Starbucks responded by affirming “a culture of belonging, inclusion, and diversity” as one of the company’s core values.Ģ015 The War on Christmas Starbucks Red Cup The Starbucks Red Cup Christmas ControversyĪnd then there was 2015: the red cup that waged a “war on Christmas” was actually a poppy-and-cranberry-colored ombré.Ĭhristian internet evangelist Joshua Feuerstein’s video went viral, and other conservatives also took up the cause. In 2011, Starbucks Cup Magic, an augmented reality app that made the scenes on the cup, came to life. 2013 featured a touch of gold on the red cup, and 2014’s cups had bold brushstrokes and colors. In 2010, cups began to have a more modern look to the designs. The next decade would feature cups that looked like a gift, with green and red ribbon cups with whimsical holiday line art, a style that would come back in several years’ designs cups with many snowflakes cups with illustrations resembling paper silhouettes in traditional holiday settings and cups with cozy knit-sweater backgrounds. In 2000, the Gingerbread Latte made its first appearance with the red-and-brown-kraft-paper “Coffeetown” holiday cups. ![]() That year, Jon Cannell, a member of the design team, called the candy-apple red “joyous” and said that “it really resonated with customers.” The red we know and love/hate came in 1999 and featured snowflakes, stockings, and other holiday images. 1997 Starbucks First Holiday Cup Design First Starbucks Red Cups We think of red Starbucks holidays cups, but the first cups came in four jewel-toned colors (magenta, sapphire, emerald, and amethyst), with a design of swirls, holly leaves, and coffee beans. I couldn’t believe mine was chosen.” Starbucks First Holiday Cups Then Howard came by, looked at them, and picked my design. “We had what felt like a hundred cup designs pinned up on the wall. In August 1997, designer Sandy Nelson was new to the company, and the holiday cup design was one of her first assignments with the company: The first was in 1997, and today, those initial holiday cups are hard to find-few were saved (who knew the impact they’d have?), electronic design files were lost (a 2001 earthquake), and it was not yet common to take food/coffee selfies (the word “selfie” wasn’t even in use until the early 2000s.) Twenty years of Starbucks Red Cup Designs: 1997 through 2017 Here’s a glimpse into red cup history and every single Starbucks red cup since 1997. It’s hard to believe that Christmas is just around the corner and red cup day 2022 will be here before you know it! Soon it will be winter and the holidays will be behind us.įor more than twenty years, Starbucks has celebrated the season with holiday cups.
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